Privacy Notice
How housepeek.ca handles account data, listing data, buyer inquiries, and verification records.
Effective date: October 26, 2026. Last updated: October 26, 2026.
1Scope and role
HousePeek Listings Inc. (housepeek.ca) is a Canadian real estate technology platform that provides custom listing site generation, lead capture, marketplace distribution, agent dashboards, API integrations, and related SaaS functionality for licensed real estate professionals.
The governing privacy framework is the Personal Information Protection and Electronic Documents Act (PIPEDA), together with applicable provincial real estate, consumer protection, and electronic communications rules.
housepeek.ca is not a healthcare service and is not designed for the collection of personal health information.
2Information we collect
Agent account information: name and title as registered with RECO, email, phone number, brokerage registered name and mailing address, and an optional RECO registration number.
Listing information: property address, photos, descriptions, features, pricing, status changes, and Studio-designed assets including custom page layouts, colour palettes, typography selections, and copy.
Studio interaction data: prompts and instructions submitted to Studio within the dashboard, design preferences, and generated outputs. This data is used to create and improve listing pages.
Lead and inquiry data: buyer name, email, phone number, inquiry content, consent records, gated-document access logs, and basic security metadata such as IP address and user agent.
API and integration data: API key usage logs, integration partner identifiers, and request and response metadata for programmatic listing management.
3Why we collect personal information
To authenticate agent accounts and show the agent's registered name, title and brokerage on their pages. HousePeek does not verify registration with RECO; each agent confirms their own registration and keeps it current.
To operate HousePeek Studio: processing property descriptions and instructions to generate unique listing page designs, copy, and layouts on the agent's behalf.
To host public listing pages, index them for search, route buyer inquiries to the correct agent or brokerage, and operate the dashboard, API, and marketplace.
To capture and deliver qualified leads: collecting buyer contact information through gated documents (floor plans, virtual tours, photo galleries) and delivering it to the listing agent.
To prevent fraud, abuse, deceptive listings, discriminatory content, unauthorized data extraction, and misuse of the platform or API.
4Studio-designed content and data processing
When an agent uses HousePeek Studio, property details and instructions are processed to generate unique listing page designs. This processing occurs within HousePeek's infrastructure and is subject to the same data protection controls as all other platform data.
Studio-designed pages, copy, and layouts are stored as part of the listing record. The agent retains creative control and may edit, regenerate, or replace Studio-designed content at any time.
HousePeek does not use agent listing data or Studio interactions to train third-party models. Listing content is used solely to operate the platform service.
The listing agent reviews every page, including anything Studio wrote from the photos, and confirms the facts before it is published.
5Consent and communications
Buyer inquiry flows collect meaningful consent text before routing contact details to the listing agent or brokerage. We collect buyer details for the listing agent, who decides how to follow up. HousePeek does not market to buyers.
Agents consent to Studio processing of their listing data when they use Studio. This consent is included in the account terms and can be withdrawn by discontinuing use of Studio.
Commercial electronic messages are sent only where a lawful basis exists, including consent and required sender identification and unsubscribe controls when applicable.
6Data residency and service providers
Lead and inquiry data is shared with the listing agent and, where applicable, the responsible brokerage or team.
We store and process data with service providers in the United States: Supabase (database and file storage), Vercel (hosting), Stripe (payments), Resend (email), and AI model providers. While there, it may be accessible to courts, law enforcement and national security authorities in that country.
These providers process data for us under contract and only to operate the HousePeek service.
Model providers are bound by data processing agreements that prohibit use of agent data for purposes other than operating the HousePeek service.
7Visit counts and ads pixels
HousePeek counts visits to listing pages and agent pages itself, on its own servers. By default no advertising or third-party tracking script runs on HousePeek pages. Our Cookie Policy lists the one first-party cookie and the browser storage we use for these counts.
Where HousePeek offers it, an agent may choose to turn on their own Facebook ads pixel (a Meta Pixel) on their own agent page and their own public listing pages. Unless an agent has turned it on, it does not run. It never runs on other agents' pages, on the rest of housepeek.ca, in dashboards, on previews, on open house check-in pages or on seller reports.
When an agent has turned it on, you see a short notice first. Nothing from Meta loads unless you tap Accept. If you tap No thanks, or ignore the notice, nothing is sent to Meta.
If you accept, Meta's script loads on that page. Meta receives the address of the page you are viewing (with any search words removed), that you viewed it, and, if you send a form on that page, only the fact that a form was sent. Meta's script also receives the technical details any website visit sends, such as your IP address and browser, and it may set its own cookies. We never pass Meta what you type in a form, or your name, email or phone number. HousePeek sends nothing to Meta from its servers.
The agent uses this to show Facebook and Instagram ads to people who visited their pages. Meta handles what it receives under its own privacy policy (facebook.com/privacy/policy), and Meta may process it outside Canada, including in the United States.
You can change your mind at any time: tap Ad choices at the bottom of the page and choose No thanks. The pixel stops loading on that page from then on. Clearing your browser's site data also resets your choice. To ask Meta about data it already received, use Meta's own privacy tools.
The agent who turns on the pixel is responsible for using it lawfully, including Meta's rules for housing ads and their brokerage's advertising rules.
8Retention and safeguards
Personal information is retained only as long as reasonably necessary for platform operation, legal compliance, dispute handling, record-keeping, and legitimate business purposes, and no longer than these periods:
Buyer inquiries and document requests (name, email, phone, answers): 24 months after the last activity, or 90 days after the agent's account closes, whichever comes first. They are then deleted automatically.
Consent records: as long as the lead they belong to, plus 12 months for disputes.
Security logs (IP address, browser): 12 months. Analytics visitor identifiers: 26 months.
Agent agreement acceptances and per-listing publish confirmations: the life of the account plus 7 years.
Studio-designed listing pages are retained as part of the listing record for the duration of the listing's lifecycle. When a listing is archived or deleted, associated Studio-designed assets follow the same retention schedule.
Sensitive records including verification documents, consent records, access logs, and inquiry history are restricted to authorized personnel and protected through role-based access, encryption, and operational safeguards.
Archived or deleted listings do not necessarily erase all associated records immediately when retention is needed for compliance, support, or audit purposes.
9Access, corrections, and complaints
Agents and users may request access to, or correction of, personal information held about them, subject to lawful exceptions.
Agents may request export or deletion of their listing data, Studio-designed pages, and lead records through the dashboard or by contacting js@housepeek.ca.
Our Privacy Officer is accountable for how HousePeek handles personal information: Jawwad Shahid, Privacy Officer, privacy@housepeek.ca. Privacy inquiries, access and correction requests, and complaints go to that address.
If a breach of security safeguards creates a real risk of significant harm, we notify affected people and the Office of the Privacy Commissioner of Canada as PIPEDA requires.
If housepeek.ca materially changes how it handles personal information, the privacy notice will be updated and the effective date refreshed.
10PHIPA note
The Personal Health Information Protection Act, 2004 (Ontario) applies to health information custodians, not to real estate listing and lead workflows.
Do not upload or submit medical records, diagnoses, treatment details, or other personal health information through the platform, Studio, or any inquiry form.
If health information is inadvertently submitted, contact js@housepeek.ca for removal.
References
- Office of the Privacy Commissioner of Canada: PIPEDA for businesses →
- Meta: Privacy Policy →
- Government of Ontario: PHIPA text →
- Government of Canada: Canada's Anti-Spam Legislation →
- CREA: REALTOR and MLS marks →
- RECO: Bulletin 5.1, advertising requirements →
- Government of Ontario: Trust in Real Estate Services Act, 2002 →
Privacy inquiries? Contact us at js@housepeek.ca